A new Audi showroom in Berlin is tiny, with just four real cars on display, writes Brian Byrne. But in an embrace of digital technology, it shows off the full 49 cars in its catalogue on giant multimedia screens.
The virtual showroom is one way of placing product in high-priced city centre areas where it's not really feasible to have a full range of cars, but the potential footfall is very large.
It's the third such facility from the brand, following openings in London and Beijing.
